PURPLE Crying Program

Saving Lives, One Baby at a Time


What is the period of PURPLE Crying?



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Funding from Harrison Medical Center Foundation will support the launch of the Period of PURPLE Crying program at Harrison Medical Center. Most parents would agree that there’s nothing more joyful than bringing home your newborn child and nothing more frustrating than hearing that child cry inconsolably for hours on end. When no amount of pacing, rocking, singing, or bouncing helps, the anxiety mounts, leaving some parents feeling helpless. For most families, this period of crying passes and becomes a distant memory. But for some, this tumultuous time ends in tragedy when the child becomes a victim of shaken baby syndrome.

The Period of PURPLE Crying program helps prevent these needless tragedies. Designed by the National Center on Shaken Baby Syndrome, the program focuses on educating new parents on the natural patterns of newborn crying, ways to soothe babies and cope with anger and frustration, the dangers of shaken baby syndrome, and the importance of communicating this knowledge to other caregivers in the child’s life.

Research on the effectiveness of the Period of PURPLE Crying program has shown that parents who have been exposed to the program show a greater knowledge of newborn crying patterns and the dangers of shaking a child in response to crying. They are also more likely to share the information with caregivers. Both of these behaviors reduce the number of infant injuries and deaths that result each year from shaking babies.

PURPLE 6.14

Designed by the National Center on Shaken Baby Syndrome, the program focuses on educating new parents on the natural patterns of newborn crying, ways to soothe babies and cope with anger and frustration, the dangers of shaken baby syndrome, and the importance of communicating this knowledge to other caregivers in the child’s life.